Wednesday, 29 April 2015

BBC Case Study

Basic details
What do the letters BBC stand for?
The letters BBC stand for British Broadcasting Corporation.
 How is the BBC funded?
The BBC is funded by the license fee that is paid by the public.
What is the BBC's famous mission statement? (Clue: it's three words)
The BBC's famous mission statement is to inform, educate and entertain.
What is BBC1's programme remit?
The BBC1's programme remit is to be the most popular channel and to attract high viewing figures.
How does the BBC News at Six fit into BBC1's remit?
The BBC News at Six fits into the BBC1's remit because it attracts high viewing figures.




Presenters
Who are the presenters of BBC News at Six?
The presenters that present for the BBC News at 6 are Fiona Bruce,Sophie Raworth and George Alagiah which  is currently on leave.
What are the presenters wearing? What does this communicate to the audience?
The presenters usually wear smart close so that they look professional but sometimes they wear suits but with a tie, they do this so that they can look casual and attract younger audience.
Why might a TV News programme use a variety of presenters?
They use a variety of presenters because they each have a different role to play in presenting the news and they have a different personality or race so they might attract a wider audience as more people are likely to relate to the presenters
How are other reporters or presenters used in the TV news programme?
Different reporters are used in the programme, because they all have different roles as well as different skills. They all specialise in different things.
Is there a balance between male and female presenters? What about race/ethnicity? What effect might these aspects have on an audience?
No, there are more female presenters. This may attract a wider female audience as females are more likely able to relate to the presenters. The male presenters might not want to watch the news because they wont be able to relate.



Opening sequence

Analyse the opening 2 minutes of the programme.
What is the very first shot?
  Is a reporter summarising stories about the Nepal earthquake.
How does the opening sequence use graphics or images to grab the attention of the audience? 
The opening sequence graphics are of the world probably to show that they cover news from around the world. 
How is music used in the opening sequence? 
The music begins at the beginning of the graphics and fades into the beginning of the coverage of the first news headline.
How are news stories introduced in the opening two minutes? Is there just one story or are the audience told what will be coming up later?
Most of the time is taken up by the top story however some information about the other stories that are to be shown are given.


Studio mise-en-scene

What aspects of the studio can be seen by the audience?
The cameras, microphone, lighting and the desks of people working in the background of the studio in the Establishing shot.
Are the presenters standing or behind desks? Why do you think this is?
The presenter is behind the desk at the start and then standing up when delivering some stories. This is because they use the screen behind the presenter to show statistics using the animated graphics.
Are journalists or technology visible? What might these things suggest to the audience?
The technology is visible in the Establishing shot which suggest to the audience that this is live and the news they are getting is new.
How does the studio use colour?
The studio use the BBC's news colours which is red and white. It is established throughout the studio.




How news stories are presented


How does the news programme typically present a story?
The news programme presents a story by slowly giving details. They use animated graphics to show statistics or other key details about a story.

What difference techniques does the programme use to present the news? (E.g. presenter to camera, reporter on location, interviews, graphics, images, video etc.)
They do use presenter to camera and also, reporter on location, interviews, animated graphics, images, videos and also use members of the public to give their views.

What types of news does the TV News programme typically cover? Give five examples (e.g. politics, international, sport etc.)
They cover: World/International, Business, Politics, Sport and Education.

Give two real examples of how news stories are presented to keep the interest of the audience.
During the story about Tesco and their losses BBC News at Six use an interview and stats at the start of the programme that last about 10 seconds and then show other stories. As this was the main headline it came first and they use an interview in short bursts throughout the whole story to create a timeline.

Also during the story about Syria using chemical weapons, BBC News at Si used interviews and also the Syrian's view about whats happening on their side. It shows that they are trying to stick to their remit and OFCOM'S expectations.





Running order
Watch the first 15 minutes of the programme – as recent as you can find.


What is the top story?
The main story is about an earthquake that happened in Nepal.
How long does the top story last for?
This story lasts for about 10 minutes.
What are the other stories the programme does or will cover? List them in the order they are presented in (the ‘running order’).
The other stories that are mentioned during the programme are:
The Assaults by Australian Nurse
General Election.
How long is each story shown for?
All of the stories where shown for about 5 minutes each.

Why do you think each story was shown for the time it was?

I think that those stories were shown for 5 minutes because they are not the main one which happened very recently.






Audience

What is the target audience for this BBC News at Six? Research online – you should be able to find plenty of suggestions to the target audience if not the official target audience of the programme.

The BCC News at Six target audience is 13 years old to around 75 years old.


What are the viewing figures for BBC News at Six?
On average they have around 4 million viewers.

Why might someone choose to watch this TV news programme over others?
They us more modern methods to show/inform the public about the news. They use animated graphics to show statistics rather than bullet points.They also use presenters that wear casual clothes and for people who watch that type of news feel that they can relate to them as they might wear casual clothes in their life.

Is there an opportunity for the audience to get involved in the programme or comment?
The audience can comment and talk on the social media and website links that are shown in the bar on the bottom on the headlines and other news
What audience pleasures (Uses and Gratifications theory – Blumler and Katz) does the programme offer?

Out of the 4 theories, BBC News at Six have used: Surveillance and possibly personal identity.






Institution

What other news programmes and services does the BBC offer in addition to the BBC News at Six?
In their services the BBC owns channels such as: BBC One, BBC Two, BBC Three, BBC Four, CBBC, CBeebies, BBC News, BBC Parliament, BBC Alba.

They also own BBC Red Button which is on all the BBC Channel. It's like their Teletext services that they used to own which was called Ceefax.
What role does OFCOM have in making sure TV News is fair and accurate?

The OFCOM makes a set of rules for every programme that is displayed on the television. For the News programme the rules are set in Section 5 in the Ofcom rules.
The BBC has been accused of 'dumbing down' the News at Six. What does this mean? Do you agree with the accusation that the news is 'dumbed down'?
'Dumbing Down' means using more modern methods of telling. showing the news e.g. using animated graphics to show statistics rather than using bullet points on a screen to show them with the presenter sitting down at a desk rather than standing holding an iPad.
I do agree that the BBC News at Six has dumbed down. But because this is a family show they use more modern methods to make it understandable.



TV News and Digital Media
Does the TV News programme have a dedicated website?
They do not have a dedicated website however they do have a link to their show on the main BBC News website and the link is here. 
What does the website offer viewers?
The website offers last night news for people who have missed it and it is available until midnight. Also it offers clips from the current news show.
Does the TV News programme have a Twitter feed? 
They do not own a twitter account however they use the main News Channel account which is @BBCNews.
How does the Twitter feed promote the programme? 
The twitter feed promotes the programme by showing clips of the news as well as different stories. Also they give news from the other programmes.
Is there an opportunity for the audience to get involved in the programme or submit news stories?
The is an opportunity for the audience to get involved by comment their opinions as well as their stories on twitter using hashtag @BBCNews.


Monday, 27 April 2015

Channel 4 News Case Study

Basic details

When is Channel 4 News on?
Channel 4 News is broadcasted on Monday-Friday at 7pm and it lasts for 55 minutes.
When was the programme first broadcast?
The Channel 4 News was first broadcasted in 1982.
What awards has the programme won?
The awards that the programme has won international Emmy Award for News,British Academy Television Award for Best News Coverage,British Academy Television Award for Best News and Current Affairs Journalism.
What is the media institution that produces Channel 4 News?
The media institution that produces Channel 4 is ITN


    Presenters

Who are the presenters?
The presenters that present in Channel 4 News are Jon Snow,Cathy Newman,Matt Frei and Krishnan Guru-Murthy.
What are the presenters wearing? What does this communicate to the audience?
The presenters usually wear suits even if they are female this is to show that they are professional about their job and they do that so they can show that their target audience is treated professionally. Also Jon Snow usually wears his colourful ties which he is known for by his audience,
Why might a TV News programme use a variety of presenters?
TV News programmes use a variety of different presenters because each presenter has different skills and they all have different roles like presenting the weather or sport. Also they want the audience to experience news in different aspects.
How are other reporters or presenters used in the TV News programme?
Jon Snow is the main news presenter for Channel 4 News whereas Cathy Newman and Krishnan Guru-Murthy are the secondary presenter. Matt Frei is a correspondent that goes out to different locations to find out further information and detail about the news stories. 
Is there a balance between male and female presenters? What about race/ethnicity? What effect might these aspects have on an audience?
There isn't a balance between the female and male presenters because the is more male presenters than female.This could effect the aspects have on the audience is that the male presenters could attract more male audience as the is only one female presenters. Some of the audience could also take that as being sexist as the is only one audience.
Opening sequence

Analyse the opening 2 minutes of the programme.

What is the very first shot?
The first shot that is shown is of  the Channels 4 News logo and a soft pan when it exits the screen.
How does the opening sequence use graphics or images to grab the attention of the audience?
How is music used in the opening sequence?
The music is used in he opening sequence just after Jon Snow give a brief detail about the top stories and also the music is there to give the audience a little bit of suspense. Also Channel 4 News uses music so that the audience can recognise the TV News programme when it starts on the TV.
How are news stories introduced in the opening two minutes? Is there just one story or are the audience told what will be coming up later?
The audience is usually told about 6 news stories and they are also told the time and when it will be showed and talked about during the programme, this makes the audience watch on so that they can find out information about the story that they are most interested.

Studio mise-en-scene

What aspects of the studio can be seen by the audience? (Desk, cameras etc.)
The aspects that can be seen y the audience during the TV News programme would be the desk where a laptop and a mouse are seen and also would be the studio at the beginning of the show which shows people working.
Are the presenters standing or behind desks? Why do you think this is?
Most of the time the presenter are standing up, this shows how professional they are and also the stories that they tell are important and serious. They also usually stand because the is graphics used and images shown while they talk about the top stories. This also helps the audience understand what they are saying when they show it while standing up rather than sitting down.
Are journalists or technology visible? What might these things suggest to the audience?
How does the studio use colour?
The studio uses colour to show their identity. They use purple and white through out the whole show. This is to show that the studio belongs to Channel 4 News. They are also trying to show distinctive identity which is part of their remit.


How news stories are presented

How does the news programme typically present a story?
The news programme presents a story by slowly giving details. They use animated graphics to show statistics or other key details about a story
What difference techniques does the programme use to present the news? (E.g. presenter to camera, reporter on location, interviews, graphics, images, video etc.)
Channel 4 News uses different techniques to present the news. Firstly, they use presenter to camera this is when Jon Snow presents the main headlines. They also use reporter on location when they go out and want to find out more information about the story and go into detail. They also use images while the main stories are told.
What types of news does the TV News programme typically cover? Give five examples (e.g. politics, international, sport etc.)
Channel 4 News usually covers Politics, International, Sport ,Technology as well as Business.
Give two real examples of how news stories presented to keep the interest of the audience.

Firstly, during the news story about Tesco and their loss, Channel 4 News used stats as well as an interview .As this was the main headline they used the interview but they didn't make it long and they skipped to it a couple of times so that the audience wouldn't get bored of it.
Secondly,during the story about Syria using chemical weapons, they used interviews and also the Syrian's view about whats happening on their side


Running order
Watch the first 15 minutes of the programme – as recent as you can find.

What is the top story?
The top story was about 900 people drowning in the Mediterranean sea shames Europe to help save lives.
How long does the top story last for?
The top story lasts for around 14 minutes during the beginning of the programme.
What are the other stories the programme does or will cover? List them in the order they are presented in (the ‘running order’).
The other stories that are presented in this new programme:
  •  900 Drowning in the Mediterranean
  •  900 Drowning in the Mediterranean 
  •  Election trail - SNP - 'English voters have nothing to fear from the SNP'
  •  David Cameron's views as Prime Minister 
  •  900 Drowning in the Mediterranean
How long is each story shown for?
The first story which is about the 900 people drowning in the Mediterranean sea last for around 14 minutes and the next story which is about election trail lasts for about 20 seconds and David Cameroon's views as a prime Minister lasts for bout 12 seconds

Why do you think each story was shown for the time it was?
The top story about 900 people drowning was the longest because it was such an important story and it was a big deal for most people. It is important because so  many people died and it also made UK join the search after there was a claim that they were abandoned to travel safely.
 The second story about the election only lasted a couple of seconds because they wanted to give a brief description and they would go into detail later on in the programme. This makes the audience watch more so that they find out more about it.Whereas BBC News goes into detail instantly which could bore some of the audience
The third story about David Cameron's views as the Prime Minister they did the same like with the Election one because they wanted tot ell the facts straight away and show it as one of the main stories because elections will be happening soon in the UK so it interest the audience the most.


Audience

What is the target audience for this TV News programme? Research online – you should be able to find plenty of suggestions to the target audience if not the official target audience of the programme.

The type of audience that would watch Channel 4 News would be younger teenagers and adults. Channel 4 News is known for attracting more younger audience than any other news programme. The target audience would be both females and males.
Why might someone choose to watch this TV News programme over others?

Some people chose to watch Channel 4 News more than any other news programme would be because Channel 4 News goes into more detail about any news stories and the other News programme do not go into enough detail.
Is there an opportunity for the audience to get involved in the programme or comment?
The is a way that the audience can comment on the stories by using social media and also by following the presenters so that they find out about the stories why they are online and also they can get involved by using hashtags that are shown during the News programme.
What audience pleasures (Uses and Gratifications theory – Blumler and Katz) does the programme offer?
The Channel 4 news uses 1 of the Uses and Gratifications theory-Blumler and Katz. Channel 4 offers Personal Identity and Surveillance. 
  Institution

Who owns, runs or produces this TV News programme?
The institution that runs and owns Channel 4 News is ITN and they also produce Channel 4 News.
Does the institution own, run or produce any other TV News programmes, channels or newspapers?
They also produce content for Channel 5,ITV,Youtube,Yahoo and Telegraph Media Group.
               How does the programme fit the TV channel it is on?
Channel 4 News is designed to fit the Channel 4 Remit.It uses colour scheme to fit Channel 4 as well as the controversial views which the main presenter Jon Snow pushes the boundaries of.

                              What role does OFCOM have in making sure TV News is fair and accurate?
'OFCOM' is the TV regulator that makes sure that the content that is broadcasted on the TV is appropriate for the audience and they also make sure that if any channels do not follow the rules ,they are fine or they get their licence taken off them.Channel 4 News comes under section 5 of the guild line system. Those are the guild lines that Channel 4 News have to face:
  • To ensure that news, in whatever form, is reported with due accuracy and presented with due impartiality.
  • The prevention of undue prominence of views and opinions on matters of politics or industrial controversy and matters relating to current public policy.


TV News and New/Digital Media

Does the TV News programme have a dedicated website?
Yes, Channel 4 News ahs their own website and here is the link to it.
http://www.channel4.com/news/
What does the website offer viewers?
Their website offers all the news as well as the one s that have been shown on the programme. It also offers weather and they can watch the last night news on demand if they missed it. It also shows special reports.
Does the TV News programme have a Twitter feed?
Yes. Channel 4 News has a twitter account where you can follow and have information about the news. You can follow Channel 4 News  at @Channel4News.
How does the Twitter feed promote the programme?
The twitter feed promotes Channel 4 News by allowing people to comment about the news stories and by letting people comment their own stories and using the hashtag @Channel4News.
Is there an opportunity for the audience to get involved in the programme or submit news stories?
The is a opportunity for the audience to comment their opinions about the news on social media as well as share their own stories. Also the main Channel 4 News website allows audience to comment their own stories and their comments about it.